Main Findings of the Indian Readership Survey - Television (2001) | |
Particulars | Description |
Survey conducted by the Media Research Users Council and ORG-Marg. | Sample: 2.21 lakh people, balanced equally over two rounds in 2000. 741 towns and 2,475 villages surveyed. |
Reach of press and TV remains same as last year | 33.4 percent press, 49.4 percent TV |
Reach of television | 84.7 in towns with population above one million |
32.7 percent in villages with population below 1000 | |
Reach of radio gone down | Radio 15.8 percent, down 2.7 percent from last year |
Reach of cinema gone down | Reach 9.7 percent, down by 2.5 percent from last year |
TV viewer-ship | |
DD National | |
Sony TV | |
Zee TV | |
Star: |