| Main Findings of the Indian Readership Survey (2001) | |
| Particulars | Description |
| Survey conducted by the Media Research Users Council and ORG-Marg. | Sample: 2.21 lakh people, balanced equally over two rounds in 2000. 741 towns and 2,475 villages surveyed. |
| Reach of press and TV remains same as last year | 33.4 percent press, 49.4 percent TV |
| Reach of television | 84.7 in towns with population above one million |
| 32.7 percent in villages with population below 1000 | |
| Reach of radio gone down | Radio 15.8 percent, down 2.7 percent from last year |
| Reach of cinema gone down | Reach 9.7 percent, down by 2.5 percent from last year |
| Reach of Internet: | 4.19 million users in India |
| Readership by Brand | |
| Newspapers | |
| Dainik Bhaskar | |
| Daily Thanthi | |
| Dainik Jagran | |
| Eenadu | |
| Malayala Manorama | |
| Lokmat | |
| Mathribhumi | |
| Rajasthan Patrika | |
| Amar Ujala | |
| Times of India | |
| Magazines | |
| India Today | |
| Grihasobha | |
| TV viewer-ship | |
| DD National | |
| Sony TV | |
| Zee TV | |
| Star: | |
