Specimen Data Tables

Specimen Data Tables : Market Forecast


Carbon Black


Carbon black industry has been facing a rough time with the output of the product exceeding demand. The depressed demand for tyres,  source  of over 70% of the demand for carbon black, had landed the industry into difficulties. Along with natural rubber, carbon black accounts for more than 80% of  the cost of a tyre. It imparts anti-abrasion quality  and enhances the tensile strength of rubber. Carbon black is also used in industries such as automotive parts, construction and consumer products. It has applications in printing inks, coatings, electrical cables, plastic films, pipes and sealants. It is used to manufacture dry-cell batteries, electrodes and carbon brushes.
Different grades of carbon black are produced. The automotive tyres use the N220 and N330 grades in the tread and the N550 and N660 grades in the carcass of the tyre. There are other grades in use N 234 or the N 375 which are used in radial tyres.
Carbon black's base material (120 BMCI) is produced by companies like IPCL and NOCIL. The quantities offered by them are, however, not adequate. The base material is also supplied by oil refineries (in the form of CBFS) but it is low in carbon content and high in sulphur and hence does not measure up to international specifications. The industry is, therefore, importing the base material.

Close to 50% of the global  market is currently controlled by the top three companies - Cabot Corporation, Degussa and Columbian Chemicals. The Indian market is dominated by the top three players in the industry - Phillips Carbon Black, Indian Rayon and Cabot India (a subsidiary of Cabot Corporation). Phillips Carbon Black is the largest producer  controlling  more than a third of India's production.
The industry has an installed capacity of 345,000 tonnes annually. The annual demand is estimated at about 320,000 tpa. Phillips Carbon Black is the market leader with  a market share of 36%, followed by Indian Rayon & Industries at around  28%.
The carbon black industry in India started  with the commissioning of a plant by Phillips Carbon as far back as 1962 in collaboration with Phillips Petroleum, an industry leader globally. It undertook a modernisation-cum-expansion plan and raised the installed capacity to 175,000 tpa from 133,000 tpa. In 1996-97, the company  had acquired the carbon black unit of Gujarat Carbon & Industries. Earlier Carbon & Chemicals India was also amalgamated with it  in early 1997-98.
A new entrant in the industry has been Murablack India which has managed to increase its market share to 2.5% over the years. Oriental Carbon and Chemicals, a part of the J.P. Goenka group, was established in 1978 also with the collaboration of Phillips Petroleum. The company subsequently entered into a tie-up with Sanchin Chemicals of Japan.Over-capacity is inducing producers to look for consumers outside the Indian market. And yet significant quantities are imported annually, which occur when international  prices  become  attractive. The exports also make up for sizable quantities. From Rs 195 mn in 1995-96, the exports increased to Rs 779 mn in 1999-00.
The  Cabot  of  the  USA  collaborated  with  the  Carbon Black Corporation to form Cabot India,

formerly United Carbon.  The MNC has a 60% stake in the venture. The plant at Thane in Maharashtra has  a capacity  of 35,000 tpa which is proposed to be raised to 55,000 tpa.


Carbon Black

Demand : Past & Future

Year

th MT

1990-91

110

1991-92

135

1992-93

155

1993-94

137

1994-95

177

1995-96

216

1996-97

251

1997-98

249

1998-99

272

1999-00

271

2000-01

276

2001-02

304

2002-03

324

2003-04

349

2004-05

367

2005-06

391

2006-07

417

2011-12

558

 

Product Variation

Type

N 220

N 375

N 234

N 660

N 330

N 550

 

 Lead Players

Company

Share (%)

Phillips Carbon Black

36.0

Indian Rayon

27.5

Cabot India

12.0

Oriental Carbon

9.0

Ralson Carbon Black

6.0

Murablack India

2.5

  

Market Growth Rates

1990-91 - 1996-97  

                   14.7%

1996-97 - 2001-02     

                  3.9%

2001-02 - 2006-07     

                  6.5%

2006-07 - 2011-12   

                    6.0%

 

Sensitivity Coefficient   

            7.7%


Market Structure
   

Market Segmentation

Segment

Share (%)

Tyres

65

Rubber

34

Paints, dyes, inks

1

  

Strategic Alliances

Company

Collaboration

Phillips

Columbia Chem, USA

Hi Tech

Phillips Petro, USA

Cabot India

Cabot Corp., USA

Oriental

Sanchin Chem, Japan

Gujarat Carbon

Alcan Int'l, Canada

 


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